Using Data to Transform Elections
I’m at Netroots Nation 2012 (#nn12) and will liveblog as possible. The first panel I got to covered the data-driven transformation of American politics, whether that’s testing messaging, identifying groups of persuadable voters, and modernizing political advertising. David Mermin of Lake Research [...]
Old Spice Guy chats with his creator at #ROFLcon
Craig Allen: one of the two writers of the Old Spice campaign, is here to tell us about its origins. Old Spice Guy himself, Isaiah Mustafa, was supposed to be here but is currently busy using his biceps as a [...]
Did Free Slurpees take down Facebook?
In yet another sign that Facebook has assimilated much of the MySpace demographic, Facebook is down and I’m putting my money on the free Slurpee gift causing traffic spikes. Facebook has had a number of promotional gifts recently, but this [...]
Energy!
sums up just about every energy drink’s marketing plan / advertising: with the exception, of course, of my “favorite”, the commercial introducing Tab Energy drink, perhaps the most offensive-to-the-female-gender commercial I have ever viewed: “because it takes a special kind [...]
Reese’s Releases
Reese’s needs to learn to love itself for the way it is. I understand that capitalism pretty much dictates that companies must endlessly increase sales, and this translates to continuously messing with classic products. This is why when you go [...]
Zim-Zima
Holy crap. The last time Zima was available, I didn’t even understand the concept of alcohol. But like everything else that was once mediocre, it’s been revived solely on the grounds of name recognition. So if you’ve outgrown Sprite but [...]
Hands down worst (best?) local commercial of all time
I thought Massachusetts had some quality local cable furniture commercials (see: Bernie & Phyl), but this one might take the crown: I didn’t even know where to begin with this eyelid-less man, but fortunately Slash did: Grievances with/things i couldn’t [...]
