I’m back at the Media Lab today and got to attend a talk by cultural anthropologist Natasha Dow Schüll, of MIT’s Science, Technology, and Society program, who’s speaking at Pattie Maes’s Tools for Well-Being series.
Digital technologies can have negative impacts on our well-being. Natasha grew interested in the topic over the course of writing Addiction by Design, on the game elements throughout machine gambling in Las Vegas. Speed, repetition, continuity, and designer chairs lure players into a zen flow and open wallet. The casino industry seeks to produce this bubble state, and closely tracks players’ behavior to further refine its profit engines. Loyalty cards are a key mechanism for these studies, recording the games we prefer, the denominations we default to. As “Dividuals“, we are treated as a collection of habits and preferences that can be marketed upon, often in real-time. Continue reading