2010 – 2011
A minimalist blog on a mission to reclaim the creative from advertising by cropping out the pitch.
Other projects have sought to delete advertising entirely, or to hijack its message, or to replace it with art. AdCropped reclaims the art from within advertising, removing the offensive, while retaining the creative. The result is a pure, unadulterated experience of the art that goes into advertising. The viewer is not exposed to an advertisement unless she clicks through to see who commissioned the creative. And there’s no commentary unless she reads the permalink.
Taken out of context, the cropped ads speak volumes more than their original consumerist message.
Or, in other instances, they provide the viewer an unexpected experience: a positive message with no ulterior motive. And adcropping works in any medium you might find ads.